NCPIE (National Council of Patient Information & Education) and Healthline, the leader of digital consumer health engagement, have partnered to launch #DONTMIX, a social awareness campaign to promote smart medicine use.
Awareness first starts with engagement. We will provide the #DONTMIX connection through relevant, comparative, witty, poignant, funny and educational posts via NCPIE’s social media channels. While we strive to entertain and engage with #DONTMIX, the real goal is to drive awareness around NCPIE’s Think Before You Drink campaign and to educate the public about the potential dangerous effects of mixing prescription and over-the-counter medications with alcohol.
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Ground rules: Keep it (relatively) clean and stay away from the usual stuff you wouldn’t discuss at the dinner table (politics, religion, sex and hard drugs) and of course, make it amazing!
The National Council on Patient Information and Education (NCPIE), established in 1982, is the largest, leading, national non-profit coalition dedicated to stimulating and improving communication of information on safe and appropriate use of medicines to consumers and healthcare professionals.
Membership in NCPIE is open to organizations committed to advancing NCPIE's mission by promoting the wise use of medicines through trusted communication for better health. Visit BeMedWise.org to learn more about NCPIE.
The fastest growing health information brand reaching 50 million people monthly, Healthline's mission is to be a consumer's most trusted ally in the pursuit of health and well-being. Healthline understands that education first starts with engagement.
As part of Healthline's commitment to help foster a stronger and healthier world, we partner with organizations that we feel align to our mission. Our strength in consumer engagement helps broaden the scope and outreach of these important messages.